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UGC
the modern word-of-mouth: user generated content
PROBLEM
Traditional marketing alone is no longer enough to win over consumers. People crave authenticity and real experiences. Studies show that only 38% of consumers trust traditional ads, while 92% prefer recommendations from real people.
SOLUTION
User-Generated Content (UGC) refers to authentic content—videos, images, reviews—created by real people instead of brands. It feels natural, relatable, and builds trust with audiences. UGC is the modern word-of-mouth.
84%
Of Gen Z consumers trust brands more when they see actual customers in advertisements.
79%
Of shoppers saying their purchasing decisions are influenced by user-generated content.
50%
Social campaigns incorporating UGC experience a 50% increase in engagement.
ALL PROJECTS
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